ANALISIS KUALITAS LAYANAN WEBSITE SMK NEGERI 4 KOTA JAMBI MENGGUNAKAN METODE WEBQUAL 4.0
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Abstract
In finding information, we often experience difficulties, but having a website makes it easier for us to obtain information, one of which is on the educational website, namely SMK Negeri 4 Jambi City, which is a site that provides information about schools, accepting new students and other information. However, the information service available on the SMK Negeri 4 Jambi City website still has a number of problems, including the student menu, which is in the rules and regulations section, the alumni menu is in the alumni directory section, the work unit menu is in the job fair (BKK) section, curriculum, and student affairs. The purpose of this study was to determine the quality of the website at SMK Negeri 4 Jambi City using the webqual (Website Quality) method. The webqual method itself consists of several dimensions, namely quality of use, quality of information, quality of service interaction with quantitative data analysis techniques obtained from questionnaires. With a total sample of 100 respondents and data processing using SmartPLS 4 software. The results showed that of the 3 (three) variables in the model (hypotheses) tested, 2 hypotheses had a significant effect and 1 other hypothesis had no significant effect. The 2 hypotheses accepted are H2 and H3. While 1 hypothesis that is rejected is H1. Overall the website of SMK Negeri 4 Jambi City has a positive impact
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