KRIPAYA: Produk Inovatif yang Berbahan Dasar Pepaya Mentah

Abstract

With the trend of production growth, the abundant amount of papaya fruit in the market makes its price relatively cheaper compared to other types of fruit. So far, the utilization of processed papaya fruit is still limited in the form of vegetables for young papaya, or used as a complementary ingredient for rujak, fruit ice, or consumed directly. With a delicious taste, cheap, and practically packaged for the convenience of consumers in enjoying it. to increase sales results, promotion is needed. Sales are carried out by meeting consumers directly and through media for promotion, namely on Instagram. Distribution of product results is also through supermarkets and Kendari specialty souvenir shops. KRIPAYA Business Kripaya is present as one of the local food diversification products that has the potential to have high economic value so that it can increase the income of papaya farmers and become a profitable business opportunity for students.