SEKTOR EKONOMI DALAM KEGIATAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

(Studi Kasus Pada Toko Barokah Kabupaten Jepara)

  • Yuli Rahmini Suci Dosen Sekolah Tinggi Ilmu Ekonomi Balik Papan
  • Ahok Alpa Beta Dosen Fakultas Ekonomi Universitas Pasir Pangairan
Keywords: Economic, promotional and sales sectors

Abstract

The economic sector is always changing following macro growth. The influence of competition among companies in attracting consumers is unlikely to be avoided. BAROKAH Store is one of the trading companies that are trying to increase sales by increasing promotion to attract consumers to stay and sales increase.

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Author Biographies

Yuli Rahmini Suci, Dosen Sekolah Tinggi Ilmu Ekonomi Balik Papan

Dosen Sekolah Tinggi Ilmu Ekonomi Balik Papan

Ahok Alpa Beta, Dosen Fakultas Ekonomi Universitas Pasir Pangairan

Dosen Fakultas Ekonomi Universitas Pasir Pangairan

Published
2017-12-18
How to Cite
SuciY., & BetaA. (2017). SEKTOR EKONOMI DALAM KEGIATAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Development, 5(2), 140-149. Retrieved from http://jurnal.umjambi.ac.id/index.php/JD/article/view/53